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V. Foreign Higher Education and Education Systems, International Relations, Bilateral Relations
B. Essays, Commentaries, Statements
B. Essays, Commentaries, Statements
| Author | MCALEXANDER, James H. |
|---|---|
| Title | Building relationships of brand community in higher education : a strategic framework for university advancement / James H. McAlexander ; Harold F. Koenig ; John W. Schouten |
| Collation | 12 Bl. |
| Publication year | 2006 |
| Source/Footnote | In: International journal of educational advancement. - 6 (2006) 2, S. 107 - 118, Intranet:: N:\Intranet\Bibliothek\PALGRAVE VOLLTEXTE FEBRUAR 2007\McAlexander BRand.pdf |
| Inventory number | 43840 |
| Keywords | Hochschulmarketing ; Hochschule und Öffentlichkeit |
| Signature | 95 196 |
