Detailed View
V. Foreign Higher Education and Education Systems, International Relations, Bilateral Relations
B. Essays, Commentaries, Statements
Author
|
MCALEXANDER, James H.
|
Title
|
Building relationships of brand community in higher education : a strategic framework for university advancement / James H. McAlexander ; Harold F. Koenig ; John W. Schouten |
Collation
|
12 Bl. |
Publication year
|
2006 |
Source/Footnote
|
In: International journal of educational advancement. - 6 (2006) 2, S. 107 - 118, Intranet:: N:\Intranet\Bibliothek\PALGRAVE VOLLTEXTE FEBRUAR 2007\McAlexander BRand.pdf
|
Inventory number
|
43840 |
Keywords
|
Hochschulmarketing ; Hochschule und Öffentlichkeit |
Signature
|
95 196 |