Challenges in global alumni relations : the increasingly international character of alumni populations, and the challenges and opportunities that globalisation of education presents

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V. Foreign Higher Education and Education Systems, International Relations, Bilateral Relations
B. Essays, Commentaries, Statements

Author	SHAINDLIN, Andrew
Title	Challenges in global alumni relations : the increasingly international character of alumni populations, and the challenges and opportunities that globalisation of education presents
Publication year	2012
Source/Footnote	In: Internationalisation of European Higher Education : an EUA/ACA Handbook / Ed.: Michael Gaebel ... - Berlin : Raabe, 2012. - B 2.4. - S. 1 - 17
Inventory number	32278
Keywords	Hochschulmarketing ; Internationalität
Abstract	Alumni audiences are increasingly international in nature. The ease of cross-border study is creating challenges and opportunities for alumni relations professionals. At the same time that global alumni are increasingly mobile and hard to reach via traditional communication, newer community platforms provide a way for alumni to form face-to-face and online groups for networking, communication, and mobilisation. This article describes the forces driving alumni networks internationally, and lays out some approaches for universities trying to overcome the obstacles inherent in the new, more global alumni landscape. (HRK / Abstract übernommen)
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