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V. Foreign Higher Education and Education Systems, International Relations, Bilateral Relations
B. Essays, Commentaries, Statements
Author CHAPLEO, Chris
Title Do universities have "successful" brands?
Collation 11 Bl.
Publication year 2006
Source/Footnote In: International journal of educational advancement. - 6 (2006) 1, S. 54 - 64. Intranet: N:\Intranet\Bibliothek\PALGRAVE VOLLTEXTE FEBRUAR 2007\Chapleo Universities brands.pdf
Inventory number 43839
Keywords Ausland : Großbritannien : einzelne Hochschulen ; Hochschulmarketing ; Hochschule und Öffentlichkeit
Signature 95 195