Does membership matter? : examining the relationship between alumni association membership and alumni giving

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Author	NEWMAN, Melissa D.
Title	Does membership matter? : examining the relationship between alumni association membership and alumni giving
Publisher	Basingstoke : Palgrave Macmillan, 2011
Collation	17 B.
Publication year	2011
Source/Footnote	In: The International journal of educational advancement. - Basingstoke : Palgrave Macmillan. - 10 (2011) 4, S. 163 - 179
Inventory number	44273
Keywords	Hochschulmarketing ; Hochschule und Öffentlichkeit ; Ausland : USA : einzelne Hochschulen
Abstract	The author examined the relationship between alumni giving and membership in a dues-based alumni association. The researcher used the chi-square test of association to analyze population data derived from the database of a public doctoral-granting research university in the South. The study unveiled a relationship between membership and giving, with current alumni association members being 4.8 times more likely to be current university donors than non-members and 11.5 times more likely to be current donors with cumulative giving of at least US
Signature	10?000 as compared to non-members. Members were more likely to be donors and conversely, donors were also more likely to be alumni association members, but slightly more member donors became alumni association members before making their first gift to the