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II. Higher Education, Higher Education Policy (Higher Education Law, Higher Education Organisation, Personnel Structure, Student Body, Educational Assistance, Higher Education Statistics)
B. Essays, Commentaries, Statements
Author MÜLLER, Ulrich
Title Hochschulnamen als Marke / Ulrich Müller und Markus F. Langer
Publication year 2008
Source/Footnote In: Wissenschaftsmanagement. - 14 (2008) 2, S. 30 - 32
Inventory number 26898
Keywords Hochschulmarketing ; Hochschule und Öffentlichkeit ; Hochschulen : allgemein