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II. Higher Education, Higher Education Policy (Higher Education Law, Higher Education Organisation, Personnel Structure, Student Body, Educational Assistance, Higher Education Statistics)
B. Essays, Commentaries, Statements
Author HONECKER, Patrick
Title Image- und Reputationsmanagement als strategischer Prozess : Überlegungen zur Organisation von Hochschulkommunikation
Publication year 2011
Source/Footnote In: Wissenschaftsmanagement. - 17 (2011) 5, S. 17 - 22
Inventory number 32368
Keywords Hochschulmarketing ; Presse