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V. Foreign Higher Education and Education Systems, International Relations, Bilateral Relations
B. Essays, Commentaries, Statements
B. Essays, Commentaries, Statements
| Author | LONGDEN, Bernard |
|---|---|
| Title | Institutional rankings,marketing, and the needs of intending students / Bernard Longden and Mantz Yorke |
| Publication year | 2009 |
| Source/Footnote | In: University rankings, diversity, and the new landscape of higher education / Barbara M. Kehm ; Bjorn Stensaker (eds.). - Rotterdam : Sense Publ., 2009. - S. 47 - 64 |
| Inventory number | 26742 |
| Keywords | Hochschule : Wettbewerb ; Hochschule und Staat : allgemein ; Hochschulmarketing |
| Signature | W 01 UNIV |
