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V. Foreign Higher Education and Education Systems, International Relations, Bilateral Relations
B. Essays, Commentaries, Statements
Author LASCH, Katja (FIT, Cristina)
Title International higher education marketing : structures that market national higher education systems / Katja Lasch ; Cristina Fit
Publication year 2017
Source/Footnote In: Internationalisation of higher education : a handbook. - 5 (2017) 2, S. 85 - 107
Inventory number 45701
Keywords Hochschulmarketing ; Ausland : Estland : Hochschulwesen allgemein ; Ausland : Hongkong : Hochschulwesen allgemein ; Ausland : Neuseeland : Hochschulwesen allgemein ; Ausland : Schweiz : Hochschulwesen allgemein
Abstract This article gives an insight into the national public structures that market national higher education systems worldwide. The authors present the results of an analysis of 47 national entities promoting higher education. The article focuses on the functions of the marketing and organisational structures.The synoptic review as well as the four selected country case studies aim to support national initiatives as well as internationalisation policymakers by locating their own national marketing initiatives, developing them further or establishing new structures. (HRK / Abstract übernommen)