Detailed View

Export the results of this page in detailed view as PDF
V. Foreign Higher Education and Education Systems, International Relations, Bilateral Relations
B. Essays, Commentaries, Statements
Author MAZZA, Carmelo (QUATTRONE, Paolo)
Title Living in a World of Foam : Global Ideas, Bubbles, Institutions and the Fairy Tale of Business Education / Carmelo Mazza and Paolo Quattrone
Publication year 2017
Source/Footnote In: The future of university education / Michai Izak ; Monika Kostera ; Michal Zawadzki (Eds.). - Cham : Palgrave Macmillan US, 2017. - S. 111 - 121
Inventory number 47953
Keywords Hochschule : Idee und Aufgabe ; Hochschule : gegenwärtige Situation ; Hochschule und Wirtschaft
Abstract This chapter offers insights into the commercial drift that business and higher education is undergoing. It does so by imagining a dialogue, or better a controversy, between an academic and the marketing office of an imaginary business school stressing how marketing and marketing professionals have a greater say than academics in defining what counts as “good” knowledge and what does not in the context of business education. While the dialogue is imaginary, true is the social context in which dialogues like this surely happen every day in an organizational field which produces credentials rather than a truly critical educational experience. (HRK / Abstract übernommen)
Signature W 01 FUTU