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II. Higher Education, Higher Education Policy (Higher Education Law, Higher Education Organisation, Personnel Structure, Student Body, Educational Assistance, Higher Education Statistics)
B. Essays, Commentaries, Statements
Author STERN, Matthias
Title Markentechnik in der Hochschulkommunikation : Impulse zur inhaltlichen Steuerung der Markenwahrnehmung
Publication year 2012
Source/Footnote In: Wissenschaftsmanagement. - 18 (2012) 2, S. 50 - 51
Inventory number 34301
Keywords Hochschulmarketing ; Hochschule : Idee und Aufgabe