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II. Higher Education, Higher Education Policy (Higher Education Law, Higher Education Organisation, Personnel Structure, Student Body, Educational Assistance, Higher Education Statistics)
B. Essays, Commentaries, Statements
Author KROHN, Michael
Title Marketing als strategisches Führungskonzept : strategisches IT-Sourcing für Lehre und Studium / Michael Krohn
Publication year 2017
Source/Footnote In: Wissenschaftsmanagement. - 23 (2017) 4, S. 27 - 30
Inventory number 47827
Keywords Hochschulmarketing ; Hochschule : Wettbewerb ; Lehre