Detailed View
V. Foreign Higher Education and Education Systems, International Relations, Bilateral Relations
B. Essays, Commentaries, Statements
Author
|
HELGESEN, Oyvind
|
Title
|
Marketing for higher education : a relationship marketing approach |
Publisher
|
Abingdon, Oxfordshire : Routledge, 2009 |
Collation
|
29 Bl. |
Publication year
|
2009 |
Source/Footnote
|
In: Journal of marketing for higher education - Abingdon, Oxfordshire : Routledge, Taylor & Francis Group. - 18 (2009) 1, S. 50 - 78
|
Inventory number
|
44195 |
Keywords
|
Ausland : Norwegen : Hochschulwesen allgemein ; Ausland : Norwegen : Studium, Studenten, Lehre ; Hochschulmarketing |
Signature
|
95 539 |