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II. Higher Education, Higher Education Policy (Higher Education Law, Higher Education Organisation, Personnel Structure, Student Body, Educational Assistance, Higher Education Statistics)
B. Essays, Commentaries, Statements
Author TUTT, Lars
Title Marketing-Management
Publication year 2001
Source/Footnote In: Grundbegriffe des Hochschulmanagements / Anke Hanft (Hrsg.). - Neuwied [u.a.] : Luchterhand, 2001. - S. 275 - 280
Inventory number 12753
Keywords Hochschule und Öffentlichkeit ; Hochschulmarketing
Signature H 07 GRUN