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V. Foreign Higher Education and Education Systems, International Relations, Bilateral Relations
C. Books
Author NG, Deborah
Title Online Community Management für Dummies / by Deborah Ng
Publisher Hoboken, NJ : John Wiley & Sons, 2011
Collation XVIII, 314 S. : Ill.
Publication year 2011
ISBN 978-1-118-09917-9
Inventory number 80335
Keywords Multimedia / Internet ; Kommunikationstechnik
Abstract Online community management is a growing profession and companies are investing in online communities in order to gain consumer insights into products and to test new products. An effective and dedicated community manager is essential to engage and manage a successful online consumer community. This straightforward-but-fun guide shows you how to effectively manage, grow, and communicate with your online community. Clear coverage shares tips for dealing with customers and fans through Twitter, Facebook, forums, and blogs. (HRK / Abstract übernommen)
Signature R 06 NG