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V. Foreign Higher Education and Education Systems, International Relations, Bilateral Relations
B. Essays, Commentaries, Statements
Author PABICH, Izabela
Title Public relations : an instrument of co-operation linking the private sector and higher education institutions
Publication year 2003
Source/Footnote In: Higher education in Europe. - 28 (2003) 4, S. 519 - 522
Inventory number 17369
Keywords Ausland : Polen : Studenten, Studium, Lehre ; Bedarf an Akademikern
Abstract Some 90 percent of the newly hired employees at Ernst & Young are recent higher education graduates. Since people are the most important asset, the company tries to attract the best talent from the top Polish universities. Thus company contacts with universities are important, and co-operation with them is extremely valuable. The activities of Ernst & Young at universities are focused not only on creating an image of the company as an employer of choice, but the perception that it is an educational organization/"business university". To achieve this goal, the company makes use of different public relations and marketing tactics. (HRK / Abstract übernommen)