The public relations strategy of Alexander Herzen State Pedagocical University in St. Petersburg : the dialogue between the heritage and the present of a university

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V. Foreign Higher Education and Education Systems, International Relations, Bilateral Relations
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Author	KAVERINA, Elena
Title	The public relations strategy of Alexander Herzen State Pedagocical University in St. Petersburg : the dialogue between the heritage and the present of a university
Publication year	2003
Source/Footnote	In: Higher education in Europe. - 28 (2003) 4, S. 455 - 459
Inventory number	17362
Keywords	Ausland : Rußland : einzelne Hochschulen ; Hochschule und Öffentlichkeit ; Hochschulmarketing
Abstract	The author begins by outlining the history of Alexander Herzen State Pedagogical University in St. Petersburg, the oldest teacher training institution in the Russian Federation. Given its age (it was founded in 1797) and its location in the historical center of St. Petersburg, the university places its history and traditions at the center of its public relations activities. These activities are the responsibility of a Department of Marketing that has been operating for more than three years. Several public relations activities are outlined. Because the university is a national and public institution, its public relations strategy cannot be overly aggressive. (HRK / Abstract übernommen)