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II. Higher Education, Higher Education Policy (Higher Education Law, Higher Education Organisation, Personnel Structure, Student Body, Educational Assistance, Higher Education Statistics)
B. Essays, Commentaries, Statements
Author STENSAKER, Bjorn
Title The relationship between branding and organisational change
Publication year 2007
Source/Footnote In: Higher education management and policy. - 19 (2007) 1, S. 13 - 29
Inventory number 22578
Keywords Hochschule : Wettbewerb ; Hochschulmarketing ; Hochschulreform : allgemein