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II. Higher Education, Higher Education Policy (Higher Education Law, Higher Education Organisation, Personnel Structure, Student Body, Educational Assistance, Higher Education Statistics)
B. Essays, Commentaries, Statements
Author
|
STENSAKER, Bjorn
|
Title
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The relationship between branding and organisational change |
Publication year
|
2007 |
Source/Footnote
|
In: Higher education management and policy. - 19 (2007) 1, S. 13 - 29
|
Inventory number
|
22578 |
Keywords
|
Hochschule : Wettbewerb ; Hochschulmarketing ; Hochschulreform : allgemein |