Detailed View

Export the results of this page in detailed view as PDF
V. Foreign Higher Education and Education Systems, International Relations, Bilateral Relations
B. Essays, Commentaries, Statements
Author MACDONALD, Ginger Phillips
Title Theorizing university identity development : multiple perspectives and common goals
Publication year 2013
Source/Footnote In: Higher education. - 65 (2013) 2, S. 153 - 166
Inventory number 34160
Keywords Hochschule : Idee und Aufgabe ; Hochschule : gegenwärtige Situation ; Hochschulmarketing
Abstract Universities articulate their identities during moments of organizational change. The process of development of university identity is herein explored from multiple theoretical strands: (a) industrial/organizational psychology, (b) human development/social psychology, (c) marketing, and (d) postmodern sociological. This article provides an analysis of historic and emergent theories of identity development, suggesting commonalities such as: people seek positive self-identification with their universities; people use comparative like me versus not like me strategies; a view toward history and legacy is common, but need to be balanced by a view that identity is evolutionary, complex, and mutable. A case example of complex identity challenges for branch campuses is presented. (HRK / Abstract übernommen) MacDonald, Ginger Phillips, E-Mail: gmac@uw.edu