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II. Higher Education, Higher Education Policy (Higher Education Law, Higher Education Organisation, Personnel Structure, Student Body, Educational Assistance, Higher Education Statistics)
B. Essays, Commentaries, Statements
Author ZIMMERLI, Walther C.
Title Universität als Marke? : Corporate Design an der BTU Cottbus / Walter Ch. Zimmerli ; Christian Schlimok
Publication year 2010
Source/Footnote In: Forschung und Lehre. - 17 (2010) 1, S. 30 - 32, Internet: www.forschung-und-lehre.de/wordpress/Archiv/2010/ful_01-2010.pdf
Inventory number 29018
Keywords Hochschulmarketing ; Hochschulen : Cottbus TU : allgemein